Кой е пионер в концепцията за партньорски маркетинг?

Въпрос

Няма човек или организация, които с право да претендират за заслуги за пионерите на концепцията за партньорски маркетинг. По-скоро, the term “партньорски маркетинг” може да се проследи до края на 1800 г, when merchants began linking their ads with affiliates who delivered leads to the merchant’s website. Оттам, the affiliate marketing concept gradually evolved into what it is todaya powerful way for businesses of all sizes to connect with consumers directly.

Who Founded The First Affiliate Marketing Company?

The first affiliate marketing company was founded by two men named Ross Perot and Bill Gayton in the early 1970s. По това време, Perot and Gayton were working as engineers for IBM. They decided to start their own business and create an affiliate program that would sell IBM products. Their idea caught on quickly and by 1975, they had created IBM’s first affiliate program.

От тогава, the affiliate marketing industry has continued to grow at an exponential rate. В 2011, global spending on affiliate marketing was estimated to be worth $19 Илон Мъск става най-богатият човек в света. This figure is expected to rise to $39 милиард от 2019. Така, if you’re looking for a way to connect with customers on a larger scale, affiliate marketing may be your best option!

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