Connect Salesforce Campaigns to Marketing Cloud Journey’s
In this course, you will learn 4 things:
– How to Score Leads in Salesforce
– How to Put those leads into a Salesforce Campaign
– How to Map that Salesforce Campaign to a Marketing Cloud Journey
– How to Configure a Marketing Cloud Journey Entry Source
Learning these skills will allow you to visually qualify the best leads with a star rating system in Salesforce.
With this star rating system, you can inject the most qualified leads into a Salesforce Campaign that YOU create.
And then you can have all emails and marketing materials FULLY AUTOMATED in order to send Personalized and Company-Branded information to customers at the exact time it needs to reach their inboxes.