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How is Video Marketing becoming popular in Higher Education?

How is Video Marketing becoming popular in Higher Education?

Why are videos so powerful in higher education? The answer is simple: they engage prospects on multiple levels. Video content can be short and to the point, but it should contain valuable information. A video should also include long-tail keywords and an attention-grabbing title.

These features can help increase the chances of appearing on the first page of Google search results. Higher education institutions should be aware of these benefits and ensure their videos are optimized for conversion.

The power of video is undeniable: it helps establish brand awareness, encourages student engagement, and increases retention rates.

With the rise of smartphones and internet access, higher education institutions should use video to reach a broader audience and gain more prospective students. It is estimated that prospective undergraduate students will go online to research schools, and a video on their website can boost traffic by up to 300%.

Further, it is easier to engage with a video than a traditional text-based ad. Prospective students can easily understand a video.

Higher education institutions have long been known for their excellent teaching and learning, but they’re now looking to use video marketing to attract new students and keep current ones.

Today, students often don’t have the time to visit campus. For this reason, videos effectively engage prospective students and convey a school’s ethos and “feel.” Incorporating visuals, voiceover, pacing, and production quality will help create an emotional connection between the viewer and the institution.

The goal is to make the viewer want to attend the school.

Continue reading the post for more explanation.

The Popularity Reasons of Video Marketing in Higher Education

Online videos have many benefits. Students and faculty can access them anywhere, anytime. They can reach a much wider audience than traditional printed text can. And with so many ways to use videos, the opportunities to market your institution are nearly endless.

It’s good to consider using videos if you’re looking for ways to market your higher education institution, as they can reach a wider audience than print media and keep students engaged.

Besides being more likely to watch videos, many prospective students also increase their research once they’ve submitted their applications. They’ll be comparing several different institutions at once, and they may not have the time to read lengthy articles. Videos make information digestible and memorable.

Moreover, 80% of prospective online university students said that videos impacted their applications. Increasing the visibility of higher education institutions’ websites is just as beneficial because it increases the number of visitors.

Here are four reasons why video marketing is becoming a popular tool in higher education:

  • Video content is more engaging than text-based content
  • Videos are more accessible to share than articles or photos
  • Universities can target their advertising more effectively with videos than other online advertising
  • Universities can measure the effectiveness of their video marketing campaigns more quickly than with other forms of marketing

Video Content – A Valuable Asset?

Creating a compelling video is vital for your business. Whether you’re creating a promotional video to highlight a new product or announcing a new promotion, video content can help you get noticed by your target audience.

Video content is great for customer service. It can answer FAQs, explain products, and showcase features and benefits. Having a YouTube account can also increase your business. It also helps retain existing customers, allowing you to sell more products. Videos also make your business more credible to consumers.

Similarly, the use of video material is gaining more and more traction in the world of higher education. This is due to the many advantages that may be provided by video marketing, including the following:

  1. Increased Engagement: Video content is highly engaging and can keep users engaged for longer than traditional blog posts. This means that your website or blog will generate more traffic and leads.
  2. Increased ROI: Video marketing can be incredibly profitable, with some studies estimating that it can produce up to three times the ROI of traditional marketing methods.
  3. Improved brand visibility: Video content is often more visible than text-based content, which can help your organization reach a wider audience.
  4. Enhanced customer service: You can help your customers solve their problems faster and more efficiently by providing video tutorials or other instructional materials.
  5. Greater brand recognition: Video content is typically more memorable than text-based content, leading to increased brand awareness and loyalty among your customers.

Higher Education Video Marketing – 9 Valuable Techniques

When creating a higher education video marketing campaign, your content should be accessible to your target audience. If you don’t have a YouTube channel, potential students will have a hard time finding your content.

The same holds true for your content.

If you can create a compelling video that educates the viewer, you can reach a much wider audience and attract more prospective students. You can also consider launching a website that has a collection of engaging videos that describe your academic programs.

Video marketing is becoming increasingly popular in higher education. This is because video marketing is a great way to communicate with students. It may explain topics, offer information about campus resources, and more with the help of a YouTube intro maker.

The field of higher education is suitable for the use of a variety of video marketing strategies. The following are some of the most often used methods:

Virtual Reality Doing Campus Tours

Higher education is a rapidly growing industry, and with that comes an increase in the use of video marketing. Video marketing can show prospective students and their families what the campus offers. It can also be used to promote specific programs or courses.

One popular way to use video marketing is through virtual reality (VR). VR allows students to explore campuses in an entirely new way. They can walk around and see the facilities from any angle. This is especially helpful for students who cannot visit a campus in person.

Another advantage of using VR for campus tours is that it is interactive. Students can ask questions about the school or the program they are interested in. This makes it much easier for them to decide which college or university to attend.

Connect with Students Individually

Higher education is a time when students explore their interests and passions. As a result, many colleges and universities are turning to video marketing to reach their target audience.

Video marketing is a great way to connect with potential students and faculty members. Colleges and universities can use video marketing to build relationships with these individuals. This helps to increase the chances of attracting new students and faculty members to your institution.

Additionally, video marketing can help colleges and universities to increase brand awareness. This is because students will be more likely to visit a website if they know about the college or university through a video.

‘Over the Top’ (ott) Video Ads Lure the Target Market

OTT video ads are cheap to produce and can be tailored to attract the target market. They can also be delivered through platforms such as YouTube and Facebook, which makes them accessible to a large number of people.

Higher education institutions can use OTT video ads to create a sense of community among students. They can also use them to promote services or products specific to the institution.

Pocket-Friendly Social-Media Videos

Video marketing is becoming more popular in higher education because it is a cost-effective way to reach a large audience.

Colleges and universities can create short, pocket-friendly social media videos they can post on their websites and social media accounts.

Great for Generating Leads

Video marketing also generates leads and sells products or services to customers. Creating video content can explain how your school’s products or services differ from other schools.

You can also use video marketing to show how your school can help customers achieve their goals.


Video Podcasting

This is another fantastic method for producing lengthy films that can be seen and listened to in sequential order.

Using this method, one may develop tutorials, describe ideas, and do much more.

Video Blogging

Your audience will be able to benefit from hearing your perspectives on a wide range of subjects if you use the same.

You may use this method to communicate with other people, exchange information about campus life, provide advice, and do much more.

Valuing the User Research

User research is also becoming increasingly important in higher education. The same helps businesses understand how their customers use their products or services.

This information can help businesses make better decisions about their products and services.

Video Landing Pages – convert Visitors Into Customers

These pages typically have a video introduction, providing valuable information about the product or service offered.

After watching the introduction video, visitors are taken to a form where they can enter their contact information or purchase the product or service being offered.


Why should you use video for your higher education marketing? Video content is educational, engaging, and creates a deeper emotional connection with your audience. It also increases the likelihood that your message will be remembered since 95% of the information you convey in the video will be retained compared to only 10% in plain text.

A typical teen watches 65 videos every day. More than 83% of teens use YouTube for daily entertainment, and that figure is likely to grow.

The higher learning system is always developing and changing to accommodate emerging technology. Since it is an efficient method of communicating with prospective students and funders, video marketing is quickly gaining traction in higher education.

Prospective students expect personalized experiences from HEIs. Creating ‘catch-all’ student recruitment videos no longer cuts it, as personalized videos have higher open and click-through rates. Personalized videos can leverage student information and can impact students positively.

Stanford University’s class of 2024 share their reaction to their acceptance letters; such videos are an excellent way to personalize the experience for prospective students and increase their likelihood of becoming a college or university alum.

Furthermore, video marketing is efficient in reaching a big audience. And also assist companies in better comprehending the methods by which clients use the goods or services they provide.


HEI using the following What are the four video marketing methods for higher education? Continue reading the article.



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