What’s the shrewdest, smartest maneuver you’ve ever seen in business?
Once Richard Branson rested on the British Virgin Islands. When the vacation was over, he found that his return flight was canceled.
Branson had to book a charter for $2000.
He divided this amount by the number of seats on the plane, and then wrote on the airport`s scoreboard: VIRGIN AIRWAYS: a ticket to Puerto Rico for $39.
So Richard Branson filled the plane, covered his costs and thought — maybe I should establish an airline?
Credit: Aleksey Danchenko