Reklamy Google is one of the most popular and effective online marketing tools to help you reach your target audience, increase website traffic, and boost sales. Jednakże, passing the Google Ads skill assessment on LinkedIn can be challenging, especially if you are not well prepared. That’s why I have compiled a list of questions and answers that will help you ace the test and showcase your expertise.

W tym poście na blogu, you will find the most common and relevant Google Ads questions and answers that you can expect to encounter on the Ocena umiejętności LinkedIn. Read on and get ready to impress your potential employers and clients with your Reklamy Google wiedza.

Q1. Which ad component has three fields that allow 30 characters each?

• the headline
• the description
• the website URL
• the call-to-action

Q2. When reviewing the Zalecenia Profesjonalny Scrum Master, you identify a suggestion that you want to use. What is the most practical way to implement the suggestion?

• Copy the optimization, visit the ad group, and past the optimization.
• Follow the step-by-step instructions.
• Visit the ad group, Kliknij Optimization drop-down, i wybierz Apply All.
• Kliknij Stosować on the recommendation.

Q3. Griff has noticed that his best-performing keywords have started to see an increased CPC, despite no changes on his part. What is the most likely reason for this?

• ad Quality Score increase
• reduction of landing page inbound links
• reduction in daily budget
• increased competition

Q4. You are running a campaign that will consist of 15 ads. What is the minimum number of ad groups that you can have as part of the campaign?

• 1
• 5
• 3
• 15

Q5. Braxton has his maximum bid set to $5. His competitor bids $3.95. How much will Braxton pay upon winning the auction?

• $3.96
• $3.95
• $4
• $5

Q6. Maurice creates an ad headline that reads “Kup {Słowo kluczowe:hats} Dziś”. Which headline could not be displayed to a user for this ad?

• Buy Caps Today
• Buy Helmets Today
• Buy Fedoras Today
• Buy Hats

Q7. Which choice is not an option when configuring ad extensions?

• product extensions
• sitelink extensions
• message extensions
• callout extensions

Q8. Which choice is the best practice when designing a landing page for an ad campaign?

• having lots of inbound links
• using JavaScript
• relevant content matching the ad
• enrolling in Ad Central

Pytanie 9. Which choice has no impact on Quality Score?

• ad relevance
• expected clickthrough rate
• landing page experience
• max CPC bid

Pytanie 10. Marcelina wants to know how many sales her Google Ads brought in. What should she set up?

• target CPA bidding
• conversion tracking
• custom deep links
• custom display URLs

Pytanie 11. Kellan creates an ad headline that reads “Kup {Słowo kluczowe:Shoes} Dziś”. What is this an example of?

• automatic headline replacement
• keyword insertion
• dynamic bidding
• auto replacement

Pytanie 12. What factors does Google Ads take into account when determining whether a remarketing list qualifies for inclusion in a similar audiences list?

• the number of visitors on the list
• the amount of revenue generated by the list
• the average bid targeting the list
• the average monthly spend targeting the list

Pytanie 13. An auction has a normal bid of $.50 but there is an active bid adjustment of -20%. What is the final bid amount?

• $0.40
• $0.60
• $0.04
• $0.06

Pytanie 14. Raisa starting running a new ad campaign a month ago. Without making any changes, she noticed that her CPC has gone down significantly in the last week. What could have caused this?

• a decrease in ad Quality Score
• an increase in daily budget
• changes in competitor campaigns
• an increase of landing page inbound links

Pytanie 15. Which ad rotation setting uses machine learning to prioritize ads based upon expected performance?

• Rotate evenly
• Optymalizować
• Manual rotation
• Rotate indefinitely

Pytanie 16. Clara is running retargeted display ads, but does not want her audience to experience ad fatique. What should be configure?

• ad scheduling
• a frequency cap
• an impression cap
• auto ad rotation

Pytanie 17. If someone performs a search for “most comfortable chair”, which ad description text would likely perform the best?

• Don’t be uncomfortable. Get a new chair. Try the LumbarPro today.
• Experience the most comfortable chair, z więcej niż 1,000 five-star reviews.
• Try the LumbarPro, a chair that has been reviewed as comfortable by more than 1,000 ludzie.
• Need a new chair? The LumbarPro is the highest rated chair. Try this chair, Rozwój osobisty i szczęście.

Pytanie 18. Why would you use callout extensions?

• to share pricing on various business offerings
• to highlight key features and unique offers
• to show reviews of your product or service
• to add phone numbers to the ad

Pytanie 19. You have a maximum CPC bid of $4 for the keyword Coffee Mugs. What tool could you use to determine the projected result of raising the bid to $4.50?

• CPC Optimizer
• Bid Simulator
• Google Analytics
• Lighthouse

Q20. Which keyword status is not valid?

• Geographically restricted
• Under review
• Paused
• Eligible

Pytanie 21. When reviewing a campaign, you notice that your cost per conversion on desktop is much lower than on mobile. How should you optimize the bidding strategy is you wanted to increase the overall number of campaign conversions?

• Increase the desktop bid adjustment for this campaign
• Increase the ad frequency for the campaign
• Decrease the desktop bid adjustment for the campaign
• Increase both the desktop and mobile ad adjustments

Pytanie 22. With Google’s Active View technology, when is an impression of a display ad considered viewable?

• when the user leaves the page the ad appears on
• when any part of the ad is on-screen for 5 sekundy
• when the entire ad first appears on the screen
• when at least 50% of the ad is on-screen for at least 1 druga

Pytanie 23. Rhama wants to increase her bids for any customers that are within a selected radius of her storefront. What would you recommend she do?

• Create a location bid adjustment
• Use automated bidding
• Create an ad group with higher bids, targeted to that geographical region
• Restrict the campaign to only the radius

Pytanie 24. The standard approach to submitting product data to Google Ads is through the use of a product _.

• połączyć
• ad
• feed
• extension

Pytanie 25. In order to create a similat audience, you must provide Google Ads with _.

• a budget
• a tracking pixel
• wszystkie te odpowiedzi
• a seed list of users

Pytanie 26. How do responsive search ads increase your likelihood of reaching more customers?

• They provide multiple headline and description options, so ads automatically evolve based on performance.
• Responsive search ads are mobile optimized
• Wszystkie te odpowiedzi
• Responsive reach ads receive preferential treatment in the google ads auction

Pytanie 27. Sion is having a sale that will last three days. He wants his ad text to show how much time is remaining in the sale. Would would you recoment for Sion?

• Use the sale extension and set the sale duration for each time zone.
• Do not include the sale in the ad text, as this likley violated Google Ads editorial policies.
• Add a countdown customizer to the ad text.
• Manually adjust the ad text as frequently as possible to reflect the time remaining

Pytanie 28. Tabitha has a mobile application that is complementary to her website. She wants to make it known to potential customers, but driving app downloads is not her main goal. What would you recommend she configure on her Google Ads?

• app extension
• Universal App campaign
• Mobile App campaign
• download extension

Pytanie 29. Which solution allows you to show ads in Google search results, only if the user has previously visited your website?

• MDC
• ECPC
• RLSA
• Target ROAS

Q30. Why are aad extensions beneficial?

• They increase the character count for descriptions and headlines
• They expand the ad and tend to increase the clickthrough rate
• They allow you to integrate your data with third-party platforms such as Google Analytics
• They reduce the overall cost of your campaigns

Pytanie 31. In a text ad, the display URL is made up of the domain from your final URL and up to two ___.

• descriptions
• ścieżki
• słowa kluczowe
• tracking tags

Pytanie 32. Within the Display Network, locations where your ad can appear are referred to as _.

• ad slots
• placements
• landing pages
• Wtedy będziesz gotowy do powrotu na ten kurs

źródło

Pytanie 33. Which setting lets you monitor how certain criteria perform with your ads without limiting reach?

• remarketing
• conversion value
• targeting
• obserwacja

źródło

Pytanie 34. Tory manages marketing for a hotel franchise with a thousand locations worldwide. Each hotel location has its own landing page. If Tory wanted to quickly generate search ads for every location, which ad type would be most beneficial?

• Dynamic Search Ads
• Responsive Search Ads
• Universal Search Ads
• Programmatic Search Ads

Pytanie 35. Which keyword is of the “phrase match” rodzaj?

• [discount flight deals]
• discount+flight+deals
• “discount flight deals”
• discount flight deals

Pytanie 36. Janice operates a brand-new dry cleaning business, with five locations throughout Ireland. What would be a good way to organize a campaign announcing the grand opening?

• one campaign with an ad group for each location
• one ad group containing all locations
• one ad group for each service
• one campaign for each location

Pytanie 37. What is ad frequency?

• the total number of impressions your advertisement receives
• the total number of users who clicked on your advertisement
• the number of times a single user will see your advertisement
• the number of visitors who completed the checkout process

źródło Google

Pytanie 38. Which metric does not help in understanding your ROI?

• production costs
• częstotliwość
• przychód
• cost per conversion

Return on investment (ROI) Google ads

Pytanie 39. Which choice represents the hierarchy of search campaigns in Google Ads?

• ads > słowa kluczowe > kampania
• kampania > ad group > ads
• słowa kluczowe > kampania > ads
• ad group > kampania > ads

Q40. If you continuously search for your own advertisement using Google, just to confirm that it appears, it is very likely that you will inflate your _ and decrease your _.

• impressions; clickthrough rate
• konwersje; ROI
• clickthrough rate; impressions
• ROI; konwersje

Pytanie 41. Which report would most accurately show how far away users are when clicking your ads in relation to the location of your business?

• dimension report
• geographic report
• distance report
• user location report

Odniesienie

Pytanie 42. If your average daily budge is $20, what is the maximum amount Google Ads may charge you on a single day?

• $22
• $20
• $40
• $36

Pytanie 43. Ursula owns a yoga studio in New York City (NYC). A customer performs several searches in the following order: “yoga studio near me”, “best yoga NYC”, “yoga free trial NYC”. What attribution model would assign 100% of the credit for the conversion to _ yoga free trial NYC _?

• last position
• last search
• liniowy
• last click

Pytanie 44. Farhann is running advertisements that are targetting only Italy, but he sees that his ads are receiving clicks from people in Greece. What is the most likely reason?

• Italian people visiting Greece are searching for “best restaurant in Greece”
• People in Greece are conducting searches such as “best restaurant in Italy”
• Greek people visiting Italy are searching for “best restaurants in Italy”
• People in Italy are conducting searches such as “best restaurants in Greece”

Pytanie 45. Which average daily budget will maximize the number of impressions you receive, but ensure that you will never spend more than $45 in a single day?

• $22
• $44
• $30
• $15

Pytanie 46. Linzi wants to her ads to show up at the very top of the search result page, regardless of what it costs. What would you suggest she do in order to show in the top result a specified percentage of the time?

• Inform Linzi this is not possible
• Use the Target Impression Share bid strategy
• Use the maximum bid amount as suggested by Keyword Planner
• Create an ad group, with top of page as the only location target

Pytanie 47. What destination URL would you need to configure to send traffic directly to a page within a mobile app?

• universal link
• path link
• app link
• deep link

Pytanie 48. Why is it important to know your cost per conversion?

• You can compare your cost per conversion to your competitors
• Wszystkie te odpowiedzi
• Your cost per conversion helps you understand your ROI
• A lower cost per conversion will improve your ad rank

Pytanie 49. Mark has configured ad extensions for every campaign, but his ads never show them. What is the most likely explanation?

• The Ad Rank is too low
• The bidding strategy is not set to ECPC
• The search query has misspellings
• The bid is too low

Q50. What tool should you use to determine where your ad will appear for a particular search query?

• Placement Optimization and Preview
• Bid Optimizer
• Ad Preview and Diagnosis
• Keyword Planner

Preview and Diagnosis Tool

Pytanie51. You sell piano keyboards, but your ads also appear when people search for “computer keyboards”. Co powinieneś zrobić??

• Add an exact match keyword as [fortepian].
• Add an exact match keyword as [komputer].
• Add a negative keyword for komputer.
• Add a negative keyword for keyboards.

Add negative keywords to campaigns

Q.52. You want to determine exactly what search terms triggered your ads to display. Co robisz??

• Review the attribution report.
• Review the bidding report.
• Review the search terms report.
• Review the keyword frequency report.

Bibliografia

Q.53. Which statement is true when structuring ad groups?

• Adding more ads to an ad group will improve the likelihood of multiple ads appearing for a search query.
• Adding more ads to an ad group provides more chances for success in an auction.
• Adding fewer ads to an ad group will improve the likelihood of an ad receiving a high-quality score.
• Adding fewer ads to an ad group means higher bounce rates.

Bibliografia

Q.54. Patrick sells hats, and has added [womens hats] to his keyword list. Which search term will not trigger Patrick’s ad to display?

• the women’s hats
• hat for women
• women’s hats
• sewing womens hats

Bibliografia