Who Pioneered The Concept Of Affiliate Marketing?


There is no one person or organization that can rightly claim credit for pioneering the concept of affiliate marketing. Rather, the term “affiliate marketing” can be traced back to the late 1800s, when merchants began linking their ads with affiliates who delivered leads to the merchant’s website. From there, the affiliate marketing concept gradually evolved into what it is today – a powerful way for businesses of all sizes to connect with consumers directly.

Who Founded The First Affiliate Marketing Company?

The first affiliate marketing company was founded by two men named Ross Perot and Bill Gayton in the early 1970s. At the time, Perot and Gayton were working as engineers for IBM. They decided to start their own business and create an affiliate program that would sell IBM products. Their idea caught on quickly and by 1975, they had created IBM’s first affiliate program.

Since then, the affiliate marketing industry has continued to grow at an exponential rate. In 2011, global spending on affiliate marketing was estimated to be worth $19 billion. This figure is expected to rise to $39 billion by 2019. So, if you’re looking for a way to connect with customers on a larger scale, affiliate marketing may be your best option!

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