SALESmanago CDP: Automation Processes
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2,000+ midmarket and large enterprises such as Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands spread throughout 50 countries. The Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.
SALESmanago is harnessing the full power of first-party and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels.
SALESmanago is based in Cracow, Poland, and employs 300 highly experienced consultants, data scientists and engineers.
SALESmanago works internationally via an extensive network of over 1,000 reselling partners. Marketing Automation is based on automation rules and processes. Using these rules you can automatically define actions based on contacts’ online behaviour or modifications to their customer profiles. In SALESmanago we have the possibility to execute simple actions such as triggering alerts as well as creating complex marketing campaigns through workflows.
Complete this lesson to discover how to save time and improve KPIs, by focusing on key strategic processes, execute real omnichannel communication processes, optimizing the lead nurturing and educational cycle, and design processes to maximize customer value and retention.
In the videos, you will be introduced to:
Automation rules Workflows (NP)
Website automation rules
Automation Processes Dashboard Uses of automation processes in marketing campaigns.